A set of conventions thta are recognisable, usually through iconography, familiar narrative, mise-en-scene, actors, and style of representation.
Genres are not static but constantly renegotiated between industry and audience - a combination of familiar reassurance and new twists.
A creative strategy used by film producers to ensure audience identification with a film - a means of trying to predict risk.
Genre is a way of working through important myths and fears of repetition, variation and resolution.
Genre offers comforting reassurance in an uncomfortable world. Threat is quashed, outlaws become civilized, gangsters are punished. Genre is a way of tidying up the mess of life.
Genre functions like a language - a set of rules and vocabulary with which to ornagise meaning.
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