Wired's iPad Lauch

On the 27^th May 2010, Wired magazine launched their app on the iPad. It was largely consumed and quick to be labelled as the beginning of a new era in publishing. In the first 24 hours it was downloaded an average of 17 times a minute, netting 24,000+ paid subscriptions. Over the next few days it was named “App of the Week”, which made it the first media brand to achieve this nomination. It remained at the top of the paid apps chart for five consecutive days. After three weeks since the release, the app had sold 90,000+ copies – which exceeded the average monthly newsstand sales of the print edition.

Why was it so successful?

·        One reason why the launch was so successful was due to the minimal amount of magazine apps available on the iPad during the time of Wired’s launch. Therefore when the app was launched, many consumers were eager to download it.

·        The digital edition of Wired is cheaper than the print edition.

·        The app uses new and advanced publishing technology, which attracts consumers.

·        Interesting exclusive features.

The Word Magazine

The Word Magazine is a monthly music magazine which is published in The United Kingdom. It has been voted 'Music Magazine of the year' twice, once in 2007 and again in 2008. It was first published in 2003 by Development Hell Ltd, the editor of the magazine is Mark Ellen.

Content

The magazine is divided into two sections. The first features photographs and interviews, while the second section focuses on reviews of CDs, DVDs, books and films.

Exclusive regular features in The Word Magazine are:

• 'Diary' - The editor Mark Ellen talks about current events.
• 'Face Time' - This is an interview section.
• 'Word of Mouth' - People's interests.
• 'Departure Lounge' - Obituaries & stories.
• 'Word of the Wise' - An individual interview.
• 'Inbox' - Letters to the editor.
• 'The Last Word' - Reviews section.

Each issue comes with a free feature CD called 'Now Hear This', which showcases 15 songs from forthcoming music releases.


Information

First Publish: February 2003

Publisher: Development Hell Ltd

Editor: Mark Ellen

Region: United Kingdom

Genre: Music

Target Audience: Male & Female, 30+

Publishing pattern: Weekly

Price: £4:50

 The Word Weekly

The magazine also has a weekly online podcast which has gained a large number of followers and is fronted by editor; Mark Ellen and one of the publishers; David Hepworth. The object of the podcast is to keep the followers informed and entertained, it features contributions from other members of The Word Magazine.