Wired's iPad Lauch

On the 27^th May 2010, Wired magazine launched their app on the iPad. It was largely consumed and quick to be labelled as the beginning of a new era in publishing. In the first 24 hours it was downloaded an average of 17 times a minute, netting 24,000+ paid subscriptions. Over the next few days it was named “App of the Week”, which made it the first media brand to achieve this nomination. It remained at the top of the paid apps chart for five consecutive days. After three weeks since the release, the app had sold 90,000+ copies – which exceeded the average monthly newsstand sales of the print edition.

Why was it so successful?

·        One reason why the launch was so successful was due to the minimal amount of magazine apps available on the iPad during the time of Wired’s launch. Therefore when the app was launched, many consumers were eager to download it.

·        The digital edition of Wired is cheaper than the print edition.

·        The app uses new and advanced publishing technology, which attracts consumers.

·        Interesting exclusive features.