- The study of meaning of different words.
- For media, it is the study of signs and symbols and their relationship for eachother.
Altman and Semantics
Genre, according to Altman, is usually defined in terms of certain signs.
Sci-Fi: Aliens, spaceships, planets, space, metallic colours.
Horror: Monsters, blood, screams, darkness, death.
Western: Cowboys, indians, taverns, cactuses, horses, guns.
Gangster: Mafias, Italian-Americans, suits, casinos, money.
Romance: Love, sex, boy meets girl, happiness, female characters.
Syntax
- The grammatical arrangement of words in a sentence.
- The syntax involves the plot and themes.
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